Inspired by British art, culture, design and feminine fashion and the resulting love for these disciplines, Tian Yao, a trilingual entrepreneur trained in China and Great Britain, founded the brand Victoria Hyde London.

Tian started her first international business at the age of 24. Her work as a professional dancer brought her into contact with inspiring people from business and culture. This exchange gave her the appreciation for countless ideas that can come from a global team.

Victoria Hyde London consists of 70% women and 30% men and has employees in three countries. The company is based on the needs of modern women and always focuses on feminine elegance. For this, Victoria Hyde works with leading designers from the watch, jewelry and accessories industry. Victoria Hyde wants to break the previous idea that watch fashion is exclusively a male domain. The needs in watch fashion have so far not sufficiently met those of women. Tian Yao recognized that. It is time for a new era. An era full of feminine aesthetics, inspired by the creator herself.

Tian Yao believes that culture and art belong to the world, and she wants to share this belief with Victoria Hyde's customers. She describes the British capital as a source of inspiration, which is reflected in the sensual and playful Victoria Hyde London collections. Inspired by the pulsating metropolis, the products stand for romantic, feminine and style-conscious designs as well as for a high-quality standard.

At Victoria Hyde you experience a world full of sensuality and femininity, paired with culture, fashion and an appreciation for the beautiful things in life.